The Five Steps Apple Store Salespeople Take To Sell You An iPhone 5
The iPhone 5 table
Apple sold five million units of the iPhone 5 in its first weekend. No doubt most of those customers were eager to buy the new phone and didn’t need a lot of convincing. But now the real salesmanship begins and Apple Store specialists (salespeople) will educate consumers who are on the fence or simply want more information. For the most part the specialists will do it very well because they have been trained to communicate effectively with their customers.
Step 1: Approach with a personalized, warm welcome.
Step 2: Probe politely to understand all the customer’s needs.
Step 3. Present a solution for the customer to take home today.
Step 4. Listen for and resolve issues or concerns.
Step 5. End with a fond farewell and invitation to return.
See the the original full conversation in this Link